Simon Cowell's latest project is the boy band PrettyMuch. Unlike One Direction, Cowell handcrafted North American singers and dancers Austin Porter, Brandon Arreaga, Edwin Honoret, Nick Mara, and Zion Kuwonu. Until 2016, the boys were pursuing solo careers until Cowell began training them and recording their debut album in a Los Angeles mansion. Their debut single, "Would You Mind?" has already become a hit with music critics, and broke into the UK and US Singles Charts. PrettyMuch's first public performance was at the Teen Choice Awards 2017, and are set to become the next biggest name in pop music.